Portfolio
Geneva Capital Group – iPad Presentation
When asked for a recommendation on how Geneva Capital Group could make a more effective presentation to its banking clients, Folio recommended going with a touch screen tablet presentation. Geneva elected to go with an iPad presentation using Keynote with a duplicate PowerPoint presentation for presenting on a PC.
Folio designed and wrote the presentation, delivering the digital end product in tight timeframe for a previously scheduled presentation to a major banking client.
The first presentation went exceptionally well and Geneva is moving into the next phase of the process, further refining the tablet presentation and updating their website to reflect the content developed for the presentation.
Keeley Funds – Strategic Branding & Website Development
“Folio’s marketing and design services have meaningfully contributed to our firm’s growth.” says Kevin Keeley, CEO, Keeley Holdings. “From strategic brand building to the successful execution of various marketing programs, Folio’s understanding of our business combined with creative capabilities enables us to keep our communications clear and consistent.”
Folio is proud of its long affiliation with Keeley Funds and has had overall branding and design responsibilities including: logo design and development; website design; fund fact sheets; trade show displays and handouts; white paper design; corporate marketing collateral materials; photography art direction; and office signage.
Salty Fig – Digital Branding & Website Design
Salty Fig is a new online culinary community centered around sharing recipes and interacting with food bloggers. Folio provided marketing strategy and digital branding services for this ambitious virtual community. This website includes streaming digital media and collaborate blogging tools designed to involve website users in the Salty Fig experience. Folio created Salty Fig’s logo, website, digital recipe books, and the “Pass the Salt” blog.
Website Design & Digital Marketing
Folio recently launched Geneva Capital Group’s new website after completing their new iPad presentation. The new website was announced as the first in a series of emails. This work represents the re-branding of Geneva and the start of the firm’s conversion to an coordinated digital marketing program.
Greenway Self Park – Parking Facility Signage & Marketing
Greenway Self Park, Chicago’s first Earth-Friendly parking garage, is The Myron C. Warshauer Development Company’s most recent downtown Chicago parking facility located in River North. Folio acted as signage consultant, responsible for the production and installation of all signage and graphics – from construction barricade to City of Chicago Compliance signs required for Certificate of Occupancy.
Folio designed the construction barricade graphics and implemented its successful installation. The construction barricade is a large format digital print on exterior grade vinyl wrapped around the standard construction barricade. The construction barricade made a major impression in the River North area and set the stage for Greenway Self Park to become a strongly branded and popular downtown Chicago parking facility.
Folio was responsible for all aspects of Greenway Self Park’s signage including: illuminated exterior signage; large scale exterior banners; interior traffic flow directional signage; pedestrian signage, signage directing pedestrians to the adjacent Marriott hotel; City of Chicago compliance signs; and the programming of thematic level identification and elevator lobby theme graphics.
As signage project manager for Greenway Self Park, Folio’s services included: evaluating sustainable green solutions for all sign types; programming of sign schedules; preparation of bid documents; negotiating budgets with sign vendors; negotiating sign permitting variations with the City of Chicago, working with numerous sub-contractors; preparation of final files; approval of all shop samples; and final installation punch-lists.
Folio also designed the parking facility’s marketing materials, direct mail campaigns, parking tickets, and the parking facility’s website.
Myron Warshauer, the innovator of Musical Themed Floor Reminder Systems, added monitors to the elevator lobbies to show music videos of the songs playing in the lobbies at Folio’s suggestion. This theme enhancement added a striking visual reference to help parkers remember which level they parked on.
Folio also coordinated the production and installation of the colorful digitally printed murals, depicting a green theme with a tip for greener living in each of the elevator lobbies. Murals and the overall branding program designed by Adrienne Weiss Corporation.
Greenway Self Park embodies Mr. Warshauer’s Earth-Friendly parking model, combining efficient and convenient parking options with sustainable practices. In keeping with the Earth-Friendly parking model, Folio initiated the idea of encouraging parkers to donate $1.00 with each transaction to help the environment. This program has become a successful partnership with Chicago Gateway Green, a local nonprofit dedicated to greening public spaces throughout the city, and a key component in Greenway Self Park’s green initiatives.