Everything We Touch (is digital marketing)
Michael J. Miles – Re-branding & Digital Marketing
“The banjo like you have never heard it before.”
Michael J. Miles is a world renowned musician, composer and teaching artist. His current website, designed by Folio in close collaboration with Michael, is an integral part of his re-branding and is providing immense value in his digital marketing.
The site is made from an off-the-shelf standard template. However, being who we are, we completely pushed the envelope of this template site in terms layout, features and search engine optimization. Video is abundant on every page throughout the site. A juke box plays Michael’s music and buying one of Michael’s CDs (also designed by Folio) is just a click away.
Add to this Michael’s Facebook and Twitter account created and managed by Madalyn Sklar of Social Networks for Musicians and Michale J. Miles has one of the most progressive digital marketing programs of any musician today.
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Elect Judge William “Gomo” Gomolinski
Judge William Gomolinski, or Gomo to his friends and family, is running for Judge in the 4th Circuit of Cook County in the March 20, 2012 election. Bruce Vogele, of Folio, Inc., is helping Judge Gomo manage his campaign. This campaign is like no other. We have enlisted students from the Tribeca Flashpoint Media Academy to produce a series of campaign commercials. Here’s the first ad: “It’s the experience that counts.”
Comcast is running local ads on CNN, Discovery, The Food Network, Fox News, The History Channel, MSNBC, TBS and USA Network. The ads will also be appearing on X-finity online – which doubles our exposure. Cable TV is a cost effective medium. The ads are featured on the Judge Gomo YouTube account and the Judge Gomo Facebook page. To complete the digital outreach, six blast emails will be going out before the election.
Voters will be receiving three mailings and a billboard is going up off the Stevenson Expressway at 1st Avenue.
Judge Gomolinski is an outstanding judge and public servant. Helping him get elected is an honor.
Read MoreGeneva Capital Group – Digital Branding & Marketing
Folio recently launched Geneva Capital Group’s new website after completing their new iPad presentation. The new website will be announced as the first in a series of emails. This work represents the re-branding of Geneva and the start of the firm’s conversion to an coordinated digital marketing program.
Read MoreKeeley Asset Management Corp. – White Papers
As quality content becomes key to digital marketing, professionally written and designed white papers are necessary for serious communication. Folio designed these white papers for Keeley Funds which can be downloaded from their website – also designed by Folio.
Read MoreSalty Fig – “Pass the Salt” Blog
“Pass the Salt” is the blog for Salty Fig; a new online culinary community centered around sharing recipes and interacting with food bloggers. Folio provided marketing strategy and digital branding services for this ambitious virtual community. The Salty Fig website includes streaming digital media and collaborate blogging tools designed to involve website users in the Salty Fig experience.
Read MoreStandard Parking & SP Plus – Holiday Card
The dialectical nature of a corporate holiday card is a special challenge for a designer. How does one resolve the issue of contemplation and tactile perception when heartfelt emotions are transmitted by a wave of electronic impulses?
Folio designed Standard Parking’s Holiday Card with the help of artist Julie Skoda, who provided the warmth and charm of a hand painted greeting to touch the recipient of this holiday email.
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